Fashion My Religion!

Fashion My Religion! – 10th edition of Fashionclash Festival

Fashionclash presents ‘Fashion My Religion!’ the 10th edition of the international & interdisciplinary fashion festival in Maastricht. During this three-day festival over more than100 emerging designers and (performing) artists from all over the world get the opportunityto show their work to a diverse, international audience. The program contains fashion shows, theatre and dance performances, awards and in context of the theme and 10th anniversary a 3-day program The Route will be curated: an inspiring pilgrimage past exhibitions, fashion talks, performances in the fashion city of Maastricht.

Specially for this edition several theme related projects will be presented such as ‘God is aWoman’ project, KOORKAPPEN Project (choir robes project), ICONS project and CLASH Project. In this projects designers and artists are invited to create new work and expresstheir visions on ‘Fashion My Religion’.

The overarching theme of the festival is ‘Fashion My Religion!’ (read ‘fashion’ as a verb),addressing one of the most current themes of the moment: religion. In particular pointing out to faith in relation to gender, sartorial matters and lifestyle. Fashionclash challenges participants and visitors to investigate, expose or break through existing religious traditions and taboos through fashion. An apple to activism that hopefully inspires a new generation of
fashion makers and fashion lovers to fulfill their own role within the society as meaningfully as possible. “Fashion My Religion!” places the designers, the industry and the audience in a clashing field; fashion vs religion or in other words, modernity and tradition. Can we rethink the way we see the values, norms and rules related to religions and create a more inclusive world, without proclaiming a value about religion?

The campaign project is developed in collaboration with the Dutch fashion collective Das Leben am Haverkamp, consisting of Christa van der Meer, Dewi Bekker, Anouk van Klaveren and Gino Anthonisse. Following the theme for this edition ‘Fashion My Religion’ they made cakes from the favorite garments of, among others, FCF-founders Nawie Kuiper, Branko Popovic and Laurens Hamacher and of themselves.

‘As a collective, we see less and less relevance in making more clothes. As a result, our previous projects were all about exploring an alternative role for ourselves as fashion designers. With this project we want to celebrate your favorite clothing pieces, instead of making new ones. For us (like religion, sport and art) fashion is a way of giving meaning, a social context, something to look forward to, creation and identity. Unfortunately, the value people attach to clothing is subjected to inflation because increasingly more is becoming available for less.That is why we present a ‘new religion'(with a wink) that can replace fashion: baking cakes in the form of clothing. The hobby-like character, the personal commitment and the disarming image of cake baking in a fashion context, we find an exciting contrast with the elitist image that fashion can have.’ – Das Lebem am Haverkamp

Photography: Lonneke van der Palen