Popular material in fashion industry is a real fur. But one of the biggest fashion names and houses – Gucci, made a big move and announced that as the material is no longer “modern” and it is to go fur-free. They also want to continue to strive to do better for the environment and animals. The brand would go fur-free beginning with its Spring 2018 collection.
The move has been welcomed by animal rights activists and supported by the Humane Society of the United States, which has been in negotiations with the group over the last eight years. “With this announcement, Gucci has signalled to the entire luxury fashion industry that it’s time to move away from using fur.” Lounched from Humane Society of the US.
Marco Bizzarri, Gucci CEO, said the brand would go fur-free beginning with its Spring 2018 collection.
Announcing the decision at the London College of Fashion, Mr Bizzarri said: “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”
Marco Bizzarri: “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit outdated. Creativity can jump in many different directions instead of using furs.”
Other brands to have banned fur in the past are also fashion giants like Giorgio Armani, Calvin Klein and Ralph Lauren.